Pro-export Joinery Forum

Exports, but where to?

Poland exports woodwork to around 100 countries, but several markets remain key leaders. It is their economic condition, construction trends, regulations, and demographics that most influence the industry's prospects.

Germany – a strategic and most demanding market

Germany's share in Polish woodwork exports remains very high. It is a large market, but one with growing technical requirements and a high level of competition. Of all export destinations, it seems to be the best known, and fluctuations in the German economy have the strongest impact on the mood of Polish exporters. It was the slowdown in exports to the German market that prompted many companies in Poland to intensively search for new destinations. Next on the list are France, Italy, Benelux, and Scandinavia. What next?

Why is comprehensive economic knowledge becoming a necessity?

Many companies still try to analyze markets “on their own,” ignoring available reports, analyses, and macroeconomic data. This often results in misjudgments of potential and underestimation of cultural and regulatory barriers. Professional analyses prepared by specialized research centers, industry advisors, or public institutions allow you to:

consciously plan expansion,
choose the best entry model (distributor, branch, company acquisition),
adapt the product to market requirements,
determine real risks and costs,
avoid “export experiments.”
Market research and a professionally prepared internationalization strategy are not a cost — they are an investment in reducing risk and accelerating growth.

WIN_DOOR POLAND – a new opening to the world for Polish woodwork

The construction woodwork market is currently at a stage where competitive advantage is built not only on product quality, but above all on the ability to consciously plan expansion and comprehensively understand the economic situation in foreign markets. From the National Woodwork Forum to VIP Stolarka, the topic of exports is of interest and concern to the industry. Now there is a platform that combines expertise, practical tools, and contact with institutional partners. We are talking about the WIN_DOOR POLAND Pro-Export Woodwork Forum, organized on February 4, 2026, during the BUDMA trade fair in Poznań.

For three decades, the Poznań International Fair has been creating a space where the construction industry develops directions for growth, technical standards, and models of cooperation. It is an event that not only aggregates innovations, but also becomes a place for the exchange of knowledge and real business decisions.

WIN_DOOR POLAND – an event that the industry really needs

The forum's program covers the most important areas that currently influence the pace and security of manufacturing companies' development:

Market analysis and global changes

Experts from Kompas Inwestycji will present macroeconomic and sectoral data that determine demand in residential and commercial construction and in the thermal modernization segment. Participants will receive a synthetic picture necessary to rationalize their export plans.

Business internationalization map

The US, Canada, Italy, Benelux, Scandinavia, and the British Isles are currently the markets with the greatest absorption potential. A panel featuring Smart Business Magazine and the Polish Investment and Trade Agency will show not only “where to export,” but above all, “why there.”

Strategies for scaling up operations abroad

Arab market experts will present models for entering markets: partnerships, distribution, acquisitions of foreign companies, and product adaptation.

Financing expansion and risk management

Business environment institutions will present tools that can unlock investments: grants, guarantees, insurance, repayable instruments, and will also present strategies for securing contracts in markets with different legal regimes.

A forum combined with a trade fair – an effect that no other event can offer.

The synergy between WIN_DOOR POLAND and BUDMA means:

immediate confrontation of acquired knowledge with practice,
talks with distributors visiting the fair.

Why is it worth being in Poznań on February 4, 2026?

Because the economies of key export markets are changing dynamically,
because expansion requires professional knowledge and tools,
because BUDMA and WIN_DOOR POLAND create a unique environment for conscious growth planning.
WIN_DOOR POLAND is an event for owners, directors, and leaders of companies who want to build expansion not intuitively, but strategically, competently, and for the long term.